AI-Powered Stylitics Launches Latest Platform with First-of-Its-Kind Automated Styling Technology for Retailers
Fourth Generation Product Release Introduces Unprecedented Data Access; Advanced algorithms that increase automation quality, speed and size; and enables new personalization features
The Company appoints Margaret (MJ) Jastrebski as Chief Product Officer
NEW YORK, March 26, 2023–(BUSINESS WIRE)–Stylitics, the industry leader in AI-powered digital merchandising and styling technology, today announced the release of its fourth-generation platform with the first-of-its-kind automated styling technology, enabling retailers to: a new class of inspiring e-commerce experiences for their shoppers. This upgrade utilizes greatly enhanced training datasets developed in-house; introduces more than 20 new algorithms that increase AI-driven quality, variety, speed and scalability; and enables Stylitics’ capabilities for one-to-one personalization. The new generation of the platform also supports additional industries such as beauty, hardware and toys, as well as localization in dozens of new regions.
This latest version of the platform has been beta tested with several major retailers and brands in the fashion and home industries over the last six months after more than two years of research and development. Stylitics’ latest technology integrates 50X more data than previous iterations, including a vast augmentation of product data, market trend data, shopper behavior and intent, and performance data from nearly 100 billion sessions, over $50 billion in tracked purchases, and billions of shopper interactions per Month. In addition, it offers more than 10 times faster content creation, supports twice as many layouts and formats, more than 30 new regions and 1,500 additional categories and styles.
“Our fourth-generation version of our automation platform expands our capabilities to include one-to-one personalization for retailers while delivering remarkable speed, scale, and most importantly, quality,” said Rohan Deuskar, Stylitics Founder and Chief Executive Officer. “We have by far the most comprehensive inspirational trading automation in the world, as well as the largest training datasets on the market. We are now processing an order of magnitude higher volume of transactions and data than we did a year ago. The results are very exciting and open up completely new categories of AI applications for our retail customers.”
Key product highlights include:
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Uses 50X more data than previous versions from expanded datasets for more accurate training of AI models and automation systems
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Advanced algorithms and features including:
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Advanced personalization capabilities for better intent and behavior attribution
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Advanced dynamic styling engines to support more complex inventory optimization
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Advanced attribution of products and images
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Quality engine with improved variety evaluation, quality evaluation and feed data cleaning
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10 times more speed in the content creation systems
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Support for 25+ additional visual layouts and formats
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Support for over 30 new regions internationally
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Support for additional branches and categories
The new product is free for Stylitics retail customers. For existing customers, no upgrades or technical rollouts are required for implementation as Stylitics enables it on their behalf.
As part of Stylitics’ continued commitment to delivering premium styling at scale, the company also announced the appointment of Margaret (MJ) Jastrebski as Chief Product Officer, a new position reporting to Deuskar. Jastrebski brings extensive product leadership experience from ShopRunner, Orbitz, and numerous other companies and startups. As Chief Growth Officer of TXI, she has tripled revenue by driving and delivering innovative, customer experience-centric solutions. She has also served as a mentor, advisor and investor to many in the industry for over a decade, with a focus on women and the underrepresented in technology and business.
“MJ’s incredible wealth of experience driving personalization and product innovation will be vital as we help retailers adapt to the cookie-free world,” said Deuskar. “Her passion and innate understanding of the customer journey will be vital to our retail partners as we work together to create a more relevant and inspiring shopping experience.”
Stylitics is reshaping the future of retail with automated fitment and styling solutions at scale. The company recently closed an $80 million Series C funding round, bringing its total funding to $100 million. To date, Stylitics has generated more than $4 billion in incremental revenue for its customers with more than 200 million additional units sold from more than 4,500 brands and retailers. The platform recommends outfits and bundles in over 50 billion buyer sessions per year, resulting in a 23 percent increase in units per transaction and a 21 percent increase in average order value for its partner brands and retailers.
About stylistics
Stylitics is the leading visual fitment and bundling solution for global retailers. Stylitics’ powerful combination of algorithms, trending data and automated expertise delivers millions of on-brand outfit recommendations across e-commerce, email, advertising, in-store and social channels to create more engaging shopping experiences. Headquartered in New York City, Stylitics partners with leading fashion, apparel, accessories and home brands including Walmart, Macy’s, Kohl’s, Revolve and others to delight more than 100 million shoppers every day with its technology and content. Visit Stylitics.com for more information.
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contacts
Communications Group Bern
Danielle Poggi / Lori Rhodes
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