Blue FCU buys Sport Stable naming rights a month after Budweiser Events Center deal – Loveland Reporter-Herald
The Blue Federal Credit Union name will soon be much more prominent in Boulder Valley and northern Colorado.
Less than a month after the Cheyenne-based institution inked a deal for naming rights at Loveland’s Budweiser Events Center (soon to be called Blue Arena), Blue FCU has struck a similar deal with the Sports Stable in Superior.
The Sport Stable, a 186,000-square-foot facility featuring two NHL-sized ice rinks, a small ice rink, two half-size artificial turf fields, three multipurpose basketball/pickleball courts, three batting cages, two weight rooms and a CrossFit area, is now called Blue Sport Stable.
The terms of the deal were not immediately available on Friday.
The new building signage is expected to be installed this spring and the interior renaming to be completed by the end of the year.
“As a community connector, we are thrilled to have secured exclusive naming rights for the Sport Stable,” said Stephanie Teubner, CEO of Blue Federal Credit Union, in a prepared statement. “Blue has been a champion of the Boulder Metro community for many years and we are proud to be a co-pilot in this exciting new partnership. Coupled with the forthcoming addition of a Blue store, located just minutes away in the Superior Marketplace, we see the Blue Sport Stable and new store serving not only as gathering places for the community, but also as a driver to bring the Helping the Superior community reach their full potential.”
In January, the Larimer County Board of Commissioners approved a 10-year, $7.5 million contract that will result in the 7,200-seat, multi-purpose Budweiser Events Center venue naming Blue starting this fall.
As part of the deal, Blue will receive exclusive designation as The Official & Exclusive Credit Union of the Colorado Eagles, according to county documents, and may erect a 12-foot by 36-foot marquee outside of the venue, along with other indoor and outdoor signage and branding .
Blue has had a relationship with Budweiser Events Center since 2019, when the credit union acquired naming rights to Guest Services Ticket Office and The Ranch Bar & Grill, later named Blue Federal Credit Union Guest Services and Blue Bar & Grill.
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