Content Marketing Experts Share How to Improve Writing and SEO
Creating online content requires a tricky balance. You need to offer readers real value while also appealing to automated search engines. So how can you improve on both sides? Members of the online small business community have the answers. From writing tips to SEO tools, here are the best content marketing suggestions of the week.
Outperform your competition with these SEO-friendly writing tips
Your writing style can dramatically affect your web traffic. Content creators need to find ways to add real value while still being attractive to search engines. Anne Warren offers SEO-friendly writing tips in this post from Pixel Productions. And BizSugar members commented on the post here.
Find great freelance writers
If you’re not ready to create your own amazing written content, there are plenty of freelancers who can do it for you. But how do you find writers with the right skills and expertise? Read this SMB CEO post by Ivan Widjaya for insights.
Boost your local SEO
SEO is an important concept for any business with a website. But it can be especially important for local businesses. The way local businesses drive search traffic also varies. Check out this Crowdspring post by Mike Khorev for tips tailored to this type of business.
Analyze and optimize content quickly
Before you can improve your online content, you need to understand how it performs. Then, once you’ve analyzed it, take steps to further optimize it. Megha Seth shares tips on analyzing and optimizing content in this startup bonsai post. For more comments on the post, visit BizSugar.
Learn the secret to great blog writing
Blogging is still one of the most popular types of content marketing. But with so many blogs available online, you need great copy to make yours stand out. In this Lion Blogger post, Lahaul Seth shares secrets for improving your blog content.
Stay inspired to create content
To create quality content, you need great ideas. But innovative new topics need inspiration. So what do you do when you’re not feeling inspired? In this Content Marketing Institute post, Robert Rose shares tips on staying inspired and discusses the importance of inspiration in content creation.
Learn more about Google Search Console and Google Analytics
With the right tools, you can easily optimize your content for SEO. Tools like Google Analytics have been helping content creators and website owners for years. But there are other options like Google Search Console. Read about the features and benefits of each in this Mostly Blogging post by Janice Wald.
Increase authenticity in your marketing
When potential customers read your content, they can usually tell if you’re authentic or trying to sell them something. Your marketing can actually be more effective if you really try to add value. Learn more about authenticity and incorporating it into your marketing collateral in this DIY Marketer post by Ivana Taylor.
Increase your domain authority
Domain Authority is a metric search engines use to determine how much trust and exposure a website has. The more domain authority your website has, the higher it is likely to appear in search results. Neil Patel provides a guide to this powerful metric in this blog post.
Harness the power of voice search for optimization
Today, many consumers use the voice search feature on their devices to find things online. And this can definitely impact SEO strategies. If you want your online content to be optimized for this format, read this Search Engine Journal post by Brian Frederick for tips.
If you would like to suggest your favorite small business content to be considered for an upcoming community roundup, please send your message tips to: [email protected].
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