Dick’s Sporting Goods signs NIL deals with eight athletes ahead of Final Four
Dick’s sporting goods makes the most of its partnership with the NCAA.
The company earlier this month signed on as the official sports retailer for the governing body of collegiate athletics, which encompasses all 90 of its men’s and women’s championships. Dick’s also owns several exclusive category sponsorship rights associated with the Men’s and Women’s Final Four such as: B. the Kid’s Zone and Mascot University.
The brand signed ahead of this weekend’s games ZERO offers with eight college basketball players. Fans can take virtual holographic photos with players at fan fests in Dallas and Houston.
South Carolina‘S Aliyah Boston, Stanford‘S Haley Jones, Villanova‘S Maddie Siegrist And Indiana‘S Mackenzie Holmes have all signed agreements with Dick’s. On the men’s side gonzaga‘S Drew Timme, UCLA‘S Jaime Jaquez, Kansas‘ Jalen Wilson And Houston‘S Markus Sasser have all signed up.
G3 Marketing facilitated transactions on behalf of Dick’s. In recent weeks, several NCAA affiliates have chosen to issue marketing dollars in NIL. Buick launched the “See Her Greatness” campaign and signed contracts with five female basketball stars. Continental tires also started partnerships with a trio of basketball athletes; The social media promotional material has appeared on a variety of platforms through the Big Dance.
Dick’s is the latest big company to join the conversation. The terms of the agreements were not disclosed. The sports retail brand is not new to the NIL space. It has previously worked with a variety of athletes, including Louisville‘S Hailey VanLithSouth Carolinas Zia Cooke And Alabama‘S Montana fouts.
In addition to exclusive category sponsorship rights, it will be signage at on-pitch events this weekend. Dick’s is also expected to be present at the women’s open final four practice sessions, which have not had an active on-site sponsor in recent years.
Dick matches the best of NIL talent
Drew Timme and Gonzaga were thrown back in the Elite Eight and fell to UConn. Timme has an On3 NIL rating of $903,000 ranked #3 in college basketball. He also took part in the ContinentalTire campaign and recently signed with Beats by Dre And pringles.
Jaquez is valued at $847,000 while Sasser is valued at $801,000. They are ranked 5th and 6th in the College NIL Ranking respectively. Little Kansas forward Jalen Wilson has had many NIL successes this year; he has an On3 NULL rating of $479,000.
Aliyah Boston is the reigning national player of the year and has South Carolina back in the Final Four. She signed with Under Armor after last year’s national title and currently has an On3 NIL rating of $104,000.
Jones is ranked 20th in women’s basketball with a valuation of $83,000.
The On3 NIL Valuation is the industry’s leading index that determines the market standard NIL value for high school and collegiate athletes. A proprietary algorithm, the On3 NIL Score, calculates an athlete’s NIL score using dynamic data points targeting three main categories: performance, impact and exposure.
About On3 NIL Rating, Brand Value, Roster Value
Although the algorithm includes deal data, it does not act as a tracker of the value of NIL deals athletes have made to date, nor does it determine an athlete’s NIL rating for their entire career.
The On3 NIL rating takes into account an athlete’s roster value and brand value. Roster value is the value an athlete has for being a member of his or her team at his or her school, which feeds into the role of NIL collectives. Brand equity factors in an athlete’s personal brand and the value it could bring to regional and national brands outside the scope of NIL collectives.