Eukanuba Announces Title Sponsorship at 2022 Minority Outdoor Alliance Festival

The second annual Minority Outdoor Alliance Festival takes place from Friday 26th August to Sunday 28th Augustth

ST. CARL, Mon., August 23, 2022 /PRNewswire/ — Eukanuba, a leader in premium performance nutrition for sporting, working and companion dogs, announced it will once again serve as title sponsor of the 2022 Minority Outdoor Festival, marking its second year in 2022 Sylacauga, Alabama. The three-day event at Orvis Pursell Farms is based on the alliances’ mission to “Cultivate Inclusivity for a Healthier Exterior”. The Minority Outdoor Alliance seeks to mimic nature and ensure outdoor communities are full of color and diversity.

“We are proud to be the title sponsor of such an important event,” he said Travis Lester, Director of Diversity, Equity and Inclusion at Mars Petcare. “The Minority Outdoor Alliance does an incredible job of providing tools to bring new and existing minority athletes together and we are honored to be part of the celebration of their achievements. My family and I attended the MOA event in 2021 and we were surprised at how much we enjoyed taking part in many new outdoor activities at the festival.”

The festival will consist of a range of outdoor activities including Performance Dog Demos: Birddog Demos, Shed Hunting, Agility, Obedience Performance & Sporting Dog Nutrition Q&A and Educational Presentations, Archery Lessons, Intro to Kayaking, Fly Fishing Lessons and much more.

“As a leader in the sports performance industry, we are thrilled to have Eukanuba as the title sponsor of our event,” he said Durell Smith, President of the Minority Outdoor Alliance and owner of Cha’Ann Kennels. “Partnerships are critical to our mission to encourage people from different walks of life to make nature an integral part of their lives, and working with Eukanuba is critical to achieving that goal.”

To find out more about the festival or to buy tickets, please visit


With almost 50 years of research, Eukanuba™ offers a complete food range and delivers exceptional, customized nutrition. Eukanuba products are suitable for all types of dogs and are categorized by life stage, breed size, and health and performance requirements. For more information visit or

Minority Outdoor Alliance

couple and co-founders, Durrell and Ashley SmithShe launched the Minority Outdoor Alliance in summer 2020! The co-founders believe there is so much more that unites us as human beings than divides us. Through their work with the Minority Outdoor Alliance, they love to illustrate how the outdoors, dogs and sporting traditions are beautiful ways to see the humanity in others, connect in genuine ways and create core memories. The unity displayed at MOA Fest is absolutely wonderful and we look forward to welcoming people from across the nation every year!

SOURCE Eukanuba

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