EUKANUBA™ LAUNCHES INDUSTRY INNOVATIVE AMBASSADOR PROGRAM AT 2023 GEAR UP SUMMIT
Sporting and working dogs rely on a quality diet to support their increased workload. This makes excellent speakers for trainers and outdoor enthusiasts who lead their dogs at a high level Eukanuba, ™ an innovator in performance nutrition for dogs
ST. CARL, Mon., March 7, 2023 /PRNewswire/ — EUKANUBA™, a leader in premium performance nutrition for sporting, working and companion dogs, is introducing an industry-first Ambassador Program at the EUKANUBA GEAR UP Summit in London Nashville, Tennessee. The GEAR UP Summit takes place March 7th to 9thwill bring together an influential group of top sports industry professionals to inspire, stimulate and educate research Eukanuba™‘S Premium performance formulas for puppies and adult dogs. GEAR UP will also help expand Eukanuba’s list of brand ambassadors in a way that spans multiple sporting disciplines and supports the next generation of sporting dog professionals.
“Our ability to reach this level of elite canine athlete depends on us using the respect built through the training process and interdependence to derive the greatest joy from their shared passion,” he said Jessica StiebelEukanuba North America brand management. “To that end, who better to be a spokesperson for our products than those who witness their dogs’ nutritional benefits every day? Partnering with industry experts to provide authentic recommendations has been a cornerstone of our organic approach, and our new platform continues to build on that footprint.”
GEAR UP will bring together a group of experts made up of upland and waterfowl trainers from across the country working with a variety of breeds in different regions and seasons. A team of scientists and nutritionists from Eukanuba’s Pet Health and Nutrition Center will also provide educational seminars. The event serves as a deep dive into the Eukanuba brand DNA and prepares key thought leaders to meet the needs of their customers and provide optimal nutrition for their dogs.
Eukanuba was founded in 1969 by Paul Iams to provide sporting and working dogs with the nutrition they need to perform elevated, athletic tasks. The GEAR UP Summit will serve as a celebration of the brands illustrious past while also looking to the future of quality and innovation in the sporting dog world.
Eukanuba™
For more than 50 years, Eukanuba™ has been developing premium nutrition that helps unleash the power and potential of dogs, including the unstoppable performance of sporting dogs, the life-saving skills of working dogs, and the company of service and family animals. Eukanuba™ formulas contain high-quality animal protein to build and maintain lean muscle mass, DHA for healthy brain function, and essential nutrients to support a dog’s body, mind and energy. Eukanuba™ offers a range of formulas, each scientifically designed for dogs of different activity levels, ages and sizes. Learn more at www.eukanuba.com or at www.eukanubasportingdog.com.
SOURCE Eukanuba™
