Eurovision Sport opts for Ad Insertion Platform
Through its Sport Digital Platform, where the sport’s governing body, broadcasters and social platforms work together, Eurovision Sport aims to ensure that sport is maximally accessible to new audiences worldwide to complement the coverage of EBU members.
In 2022, AIP integrated its ad insertion technology and monetization services into AllAthletics.tv. AIP offers the US-patented SSAI solution for all countries covered by EBU rights and integrates with EBU members’ ad servers. AIP also offers AIP Monetiz ad sales service for some specific countries if needed.
As part of the collaboration, both companies will explore monetization opportunities for digital content. AIP has partnered with major SSP networks to create a new ad sales entity designed to “unleash” new video advertising opportunities while orchestrating and managing the programmatic ad sales process.
AIP has also deployed its CDN to streamline the delivery of All Athletics live sports streaming content. With their flexible and scalable CDN solution, Eurovision Sport can deliver All Athletics live content to any screen, guaranteeing a superior quality of experience (QoE) for fans, members and stakeholders while reducing video streaming costs.
Commenting on the development, Laurent Potesta, CEO of AIP said: “We are excited to implement our innovative solutions with Eurovision Sport. Live sports streaming is a huge revenue stream for content providers, but we also know that sports governing bodies have complex ecosystems with multiple stakeholders – not just broadcasters and fans, but also athletes, clubs and sponsors. With our end-to-end solutions and services, we can simplify integration, allowing marketers and buyers to reach untapped audiences while broadcasters can grow revenue.”
Jean-Baptiste Casta, Eurovision Sport’s Head of Strategy & Business Operations, added: “The EBU’s digital sports platform aims to support our members’ reporting by offering complementary use of the content we jointly own. We believe we have a unique opportunity to bring more content to sports fans for free, thereby both maximizing the reach of sports and developing new ways to reach audiences. We’re excited to explore this new field with the Ad Insertion Platform. AIP’s technologies provide relevant ad insertions directly into video content and provide advertisers with ad placement formats to deliver brand messages in a privacy-safe manner. Together we aim to take ad monetization to a whole new level in 2023 to support our projects across a range of events and countries.”