Eurovision Sport selects Ad Insertion Platform’s monetisation solutions
By working together, both companies will explore opportunities to monetize digital content.
For the video streaming of their Sport Digital Platform, Eurovision Sport, part of the European Broadcasting Union (EBU), will use the SSAI solution, CDN distribution and Ad Insertion Platform ad sales.
Ad Insertion Platform (AIP) is the provider of ad insertion and monetization solutions for broadcast and OTT environments.
Through the Sport Digital Platform – where the sport’s governing body, broadcasters and social platforms work together – Eurovision Sport aims to ensure that sport is maximally accessible to new audiences worldwide to complement the coverage of EBU members.
The collaboration will result in both companies exploring monetization opportunities for digital content and opening an opportunity for marketers worldwide. AIP has partnered with major SSP networks to create a new ad sales division designed to “unleash” new video advertising opportunities while orchestrating and managing the programmatic ad sales process.
Commenting on the agreement, Laurent Potesta, CEO of Ad Insertion Platform said: “We are excited to implement our innovative solutions with Eurovision Sport. Live sports streaming is a huge revenue stream for content providers, but we also know that sports governing bodies have complex ecosystems with multiple stakeholders – not just broadcasters and fans, but also athletes, clubs and sponsors. With our end-to-end solutions and services, we can simplify integration, allowing marketers and buyers to reach untapped audiences while broadcasters can grow revenue.”
Jean-Baptiste Casta, Eurovision Sport’s Head of Strategy & Business Operations, added: “The EBU’s Sport Digital Platform aims to support our members’ reporting by offering complementary use of the content we jointly own. We believe we have a unique opportunity to bring more content to sports fans for free, thereby both maximizing the reach of sports and developing new ways to reach audiences. We’re excited to explore this new field with the Ad Insertion Platform. AIP’s technologies provide relevant ad insertions directly into video content and provide advertisers with ad placement formats to deliver brand messages in a privacy-safe manner. Together we aim to take ad monetization to a whole new level in 2023 to support our projects across a range of events and countries.”
AIP has also deployed its extensive Content Delivery Network (CDN) to streamline the delivery of All Athletics live sports streaming content. With their flexible and scalable CDN solution, Eurovision Sport can deliver All Athletics content live to any screen with a superior Quality of Experience (QoE) for fans, members and stakeholders, while reducing video streaming costs.