Exclusive: We are focused on providing the best sporting gear with innovative technology – Vikkram Jangid, Managing Director, Throttle Sportz World
Throttle Sportz World, the India-based sports club, has partnered with DP World ILT20 team, Dubai Capitals. In this development, Throttle Sportz World was named the official associated partner of the team.
Throttle Sportz World is a sports facility headquartered in Chennai, Tamil Nadu specializing in martial arts and fitness training alongside cricket. Three weeks ago Throttle Sportz World launched a cricket based studio called Throttle Studio for Cricket.
SportsMint Media reached out to the Managing Director of Accelerate Sportz world, Mr. Vikkram Jangid, who spoke about the company’s valued partnership with Dubai Capitals. Mr Vikkram also touched on various intriguing topics such as the popularity of T20 cricket, providing the best sports equipment and soon to be working with an Indian Premier League (IPL) team.
1. What was the reason for a Chennai-based sports club to partner with a Dubai-based cricket franchise to compete in a new tournament?
First, we are connected through cricket. Not only is Throttle a Chennai based sports club, I have also played cricket in the US, the Middle East and across India. Dubai Capitals is a Delhi-based company owned by GMR Sports. Since we knew some executives, we asked for the opportunity to present our samples to them. After approval, we continued the partnership.
2. What are Throttle Sportz World’s expectations for this partnership?
We focus on offering the best sports equipment with innovative technology at the best prices. That’s why we first wanted to supply the top players with our goods, which we have tried and tested over the last year and a half.
3. What challenges did Throttle Sportz World face in securing this connection with Dubai Capitals?
To be honest they were very professional beforehand and so were we. So the only challenge we had to face was to live up to expectations as international players are associated with this team and we have to provide them with the best goods.
4. What is the difference between working with a team from Indian and overseas competitors?
Well, to be honest we have yet to face it because Dubai Capitals is quite an Indian franchise owning a team in DP World ILT20.
5. Throttle Sportz World planning to partner with CSK, SRH or RCB soon?
Throttle Sportz World will definitely be working with an IPL team very soon. If not this year, then definitely next year, because we have confidence in our products.
6. You are B.Tech by profession, what motivated you to found a sports club?
Before I got my B.Tech I was a U14 cricketer. So my passion for cricket has existed since I was a child. After graduating from university, I played league cricket at TNCA for a few years before taking this step. The path was certainly not easy. But as the saying goes: “The show must go on” We have overcome many setbacks from people, situations (COVID) and many other factors.
7. To be featured on the team jersey or to be a jersey sponsor, which federation category is more effective?
First off, being affiliated with a team itself is very effective, team jerseys or kit sponsors are both effective in their own way and any team that provides an opportunity is what we work for.
8. As a cricket professional, could you please share your thoughts on the rise of T20 competitions and the booming sports marketing industry?
As a cricket professional, T20 has seen its rise since its inception in 2003-04. It has come a long way, spectator presence was more felt in the shorter version of the game as life off the field has become very competitive and fast paced so it was a problem, more than 4-5 hours a day to find to watch a game . The T20 format has both positive and negative factors. We can’t see these tight test matches like before, classic batsmen have been very limited and it’s about who can clear the ropes with ease. There is definitely a boom in the sports marketing industry among the youngsters looking to venture into the industry.