Holland America Line Teams Up With the University of Oregon and Oregon State University To Spread Cruising Across College Sporting Events
Holland America Line has signed a multi-year agreement with the University of Oregon and Oregon State University to be official sponsors of their athletics department. These agreements will help the cruise line reach the largest fan base at various sporting events. Fans of the Oregon Ducks and Oregon State Beavers can participate in experiences such as in-game activities, promotions and on-site branding.
“Our partnerships with the University of Oregon and Oregon State University give us a unique opportunity to reach a fan base that is accessible to our Alaskan cruises by road from our homeports of Seattle and Vancouver, BC, with Portland being their primary hub for fans and alumni,” said Kacy Cole, Holland America Line’s vice president of marketing and e-commerce.
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The shipping company plans to launch multimedia campaigns during sporting events at both universities. In addition, the radio and digital/social media channels of the universities advertise the line.
“This is a natural partnership between two brands with great history and heritage, and we look forward to working with Holland America Line on game days and many other initiatives,” said Jimmy Stanton, Senior Associate Athletics Director for Communications, University of Oregon.
Holland America Line’s presence in Oregonian Collegiate Sports
Basketball: During home games for the remainder of the 2023 basketball season, Oregon State’s Gill Coliseum and the University of Oregon’s Matthew Knight Arena will promote the Holland America Line.
Baseball: Baseball season will further the lineage through traditional gameday experiences at the University of Oregon’s PK Park. Meanwhile, regular-season home games at Oregon State’s Goss Stadium will give a modern twist to an age-old tradition. If an entrant manages to get fans to start The Wave and complete the circle, they will receive a premium giveaway and a chance to win a Holland America Line cruise.
Football: The cruise line plans to be a presenting sponsor of the Oregon Football Spring Game, which takes place ahead of the regular football season at the University of Oregon. At Oregon State University, the cruise line will be part of their Away Game Tailgate campaigns during the regular season and will have an active area at Prothro Field’s Family Zone.
“We couldn’t be more excited to be working with Holland America Line, not only because of the phenomenal experiences they offer our fans and alumni, but also because of the amazing people within the organization and their vision of bringing a sponsorship to life in the state of Oregon university,” said Sara Elcano, senior associate athletic director, Oregon State.