How to Create a LinkedIn Page for Your Business

A LinkedIn Page for your business can help you grow your professional network and find customers online. Here’s how to easily create one!

LinkedIn Pages allow you to create a detailed profile for your company or organization. You can showcase your brand, services, products and available employment opportunities without having to use your personal profile.

In this article, we’ll show you how to create a new LinkedIn Page, optimize it, and how it can boost your business. Please note that creating LinkedIn pages is only possible on PC.

How to set up a new LinkedIn Page for your business

Creating a LinkedIn Page is easy and only takes about two minutes to go live. How to proceed:

1. Sign in to your LinkedIn account on your computer and click work top right.
2. click Create a Company Page bottom right from the available options.

3. press the company Tab. You can use the… showcase page Tab later if you want to link two or more pages together. Use the educational institution Tab if the page you are working on is for a school or college.

4. On the following page, fill out all the required details and add a logo if you have one. On the right, the preview shows you how your page will look to your audience and potential customers.

5. Add a catchy tagline, confirm that all of your information is correct with no typos, and check the confirmation box after reading the LinkedIn Page Terms.
6. press the Create a page button and your page should go live immediately.

7. To access your page, go to your profile’s home page – your page(s) are always visible in the lower left below the My sites Section.

What next after creating your LinkedIn Page?

Now that your page is live, you should make some additional adjustments to improve how your audience engages with your business:

• Add cover photo. To do this, go to your homepage, locate your page in the bottom left of your screen, and upload a cover photo just like you would on your personal LinkedIn profile.
• press the edit page button and add the following details; Description, seat module, locations, custom button, lead generation form, hashtags, featured groups and the languages ​​used in your organization.

• Remember to add your website URL in the details if your company has an official website.
• Start building a following by inviting your existing connections (limited to 100 per day) to follow your page. Open your page and follow the Expand your followers prompt. You need all the basic details including a description to unlock this feature.

• press the View as a member Top right button to see how your page looks to other LinkedIn members.
• Curate LinkedIn posts regularly to build a loyal audience that is potential business leaders.

Why you should create a LinkedIn Page for your business

LinkedIn can be a powerful lead generation tool when used properly. The same principles for optimizing your LinkedIn profile apply to setting up a Page for your business. Once everything is set up, you can enjoy these benefits:

• You can present your company’s services.
• Potential employees can get an idea of ​​your company before applying.
• If your employees add your company to their profile, you could get more exposure.
• On a Company Page, you can delegate administration to other employees.
• You’ll know when a LinkedIn member mentions your brand or company.
• Your business can disseminate information to a more targeted audience.
• You can pin an important message to the top of your page without fear of it disappearing from your feed.

Showcase your brand with LinkedIn Pages

Separating your business network from your personal network can go a long way in increasing your work. A Company Page allows you to delegate Page management responsibilities to your employees while building further relationships with your LinkedIn profile.

You can direct your personal profile connections to your page at any time later. Unless you are a personal brand, opening a Company Page would go a long way in increasing your company’s LinkedIn presence.