How to create content from transcribed audio and video using Trint

Jack Wallen shows you how to easily create content using transcripts created by the AI-powered audio and video transcription service Trint.

Content creation is becoming increasingly important for businesses of all types, and this is especially true given the ever-growing need for more. Consumers want more than just a product description or an “About Us” section on your website: they want to be engaged and feel part of something. That means you and your company have to deliver.

SEE: Artificial Intelligence Ethics Policy (TechRepublic Premium)

For example, you might have a podcast or video series that you created to help customers understand how a product works. Once you have created these video and/or audio files, upload them to your website and share them to social media. It doesn’t have to end there.

Many companies go a step or two further by creating other content based on audio and video files. This can be very time consuming unless you use one of the many transcription services available. One of these services is Trint.

What is Trinity?

Trint is an audio and video transcription service that runs in the cloud and uses artificial intelligence, machine learning, and natural language processing to quickly and reliably transcribe audio to create interactive, searchable, editable, and shareable transcripts.

Trint packs some really handy productivity features that similar services can’t match. One such feature is the Vocab Builder, which allows you to create a list of custom words to make your transcriptions more accurate. You build your vocabulary during the transcription process and unique words can then be applied to future transcripts.

This means the more you transcribe, the more accurate your transcriptions will be. Anyone who has suffered from editing a transcript understands how tedious it can be.

Let’s find out how the Trint workflow works and how you can easily create content from your transcriptions.

How to transcribe a video or audio file with Trint

Thats is quite easy. First you need to create an account. You can start with the free plan, which allows you to transcribe three files, but you’ll eventually have to sign up for one of the paid plans, namely:

• Starter: $48/user/month and allows you to transcribe seven files per user per month.
• Progressive: $60/user/month and gives you unlimited transcriptions.
• company: Contact for prices.

You can see all the features of each plan in the Trint Pricing Matrix here. The accuracy of the transcriptions is worth the price of admission for corporate use.

Once you’re signed in, go to https://app.trint.com/trint and click Upload (Figure A).

Figure A

You’ll then be prompted to choose your options, including Language, Vocabulary Builder, Detect Speaker Change, and Workspace (Figure B).

Figure B

After making your selection, click Transcribe to begin the process. This is the point where you can take care of something else as both uploading and transcribing will take time. For example, it took about 20 minutes to upload and transcribe a 15 minute video file, even though I used services that took significantly longer.

When the transcription process is complete, you will see your entry as Unedited (Figure C).

Figure C

Click on the filename for this video to open the transcript. As with any transcription service, you will find that even with AI, ML and NLP, Trint does not transcribe video and audio with 100% accuracy. For example, every time I say my name in the video, it comes out as Jaqueline instead of Jack Wallen (Figure D).

Figure D

That’s a simple solution. What gets even more difficult is that NLP never works as well as we would like. It also depends on how clearly the person speaks in the clip and how accurate their speech is.

Other productivity tools in Trint

However, if you open the transcription, you can easily edit it for accuracy. There are other productivity tools you can use in the editor as well. For example, if you highlight a section of text, you can create a clip, add a comment, or add something to a story. What are these features?

• brackets: Highlight specific quotes or key moments in your transcript so you can find them quickly. They also help you sort topics within a transcript and search for tags in your transcript catalog.
• story: Select key moments from one or more clips to create new content.
• Comments: Collaborate with transcripts.

Let’s create a story.

How to create a story with Trint

Highlight a section of your transcript, then select Add to Story from the pop-up menu. This opens a sidebar (Figure E) where you click Create New Story.

Figure E

If prompted, give the new story a name, then click Create and add to story at the bottom of the sidebar.

More story features in Trint

Trint Stories can add sections from any transcript to them. If you have related transcripts, you can easily create brand new content from them, or create a history of important clips from different transcripts that you can use for different purposes at any time. You can also share these stories with collaborators so they can help you create brand new narratives for whatever purpose you need.

Should I use Trint?

And that’s all there is to creating content from transcribed audio and video files with Trint. Yes, the service might be more expensive than the alternatives, but Trint makes it much easier to generate new and useful content from various audio and video files.

Subscribe to TechRepublic’s How To Make Tech Work on YouTube for the latest tech advice for business professionals from Jack Wallen.