How To Generate Better Results With These 4 Marketing Strategies

Conventional marketing wisdom says that customers flock to a company when it is promoting its products and services. But as any marketer soon finds out, raising awareness of what a company has to offer isn’t always enough. Attracting attention and getting your name out there is often just one step in achieving your marketing goals.

And as marketing budgets shrink, directors and their teams must prove their money is well spent. Achieving tangible results that contribute to the company’s success is part of the game. Consequently, many marketers wonder how to get better results and what marketing strategies they produce. Consider these four marketing strategies to get better results.

1. Lean on influencers

Traditional marketing strategies place ads that can target specific audiences. However, these messages compete with any other ad in the same space and may sound gimmicky. Traditional ads usually follow a formula, and viewers can tell it’s a company blowing its own horn. Those valuable marketing dollars are more likely to be wasted if people turn off or turn off the message.

On the other hand, strategies that involve growth marketing are looking for more personalized ways to reach an audience. One of these methods is using influencers to promote your products and services. Instead of saying how great your business and what it has to offer, someone your ideal consumer trusts does it instead. That way, your target audience is more likely to listen and perceive the message as authentic or as advice.

Collaborating with influencers who share the same space or embody traits that align with your brand’s values ​​can be fruitful. Influencer marketing helps you stand out and gives consumers a compelling reason to try your products. Just make sure it’s easy for your chosen influencers to share your information and incentivize them.

2. Optimize content for local SEO

Most content marketing teams know that they need to do keyword research to optimize websites and blogs for search engines. General keyword research looks for short and long words and phrases that match what a target audience is likely to be searching for. For example, an organic baking company might create blog posts with search terms related to “healthy cake ingredients.”

While general keyword research can and does yield results, marketers sometimes ignore optimizing content for local searches. A local search is when someone enters terms like “organic pies near me” or “where to buy healthy pies in Chicago.” Including keywords that target local searches in online content helps attract the attention of relevant audiences.

Research shows that 70% of consumers who look for solutions and businesses online do so with local intent. They are looking for products and services that will ease their pain points. But more importantly, these consumers want to receive these offers from businesses in their area. They tend to trust and feel emotionally connected to companies that share a local identity. If online content is not targeted to nearby audiences, these preferences will be overlooked.

3. Use testimonials and case studies

Customer testimonials and case studies are similar to influencer marketing. You let someone else sing your praises and promote your brand. However, with this strategy, it is people who represent your customer base. They are loyal for a reason and willing to use their voice to become brand ambassadors for your business.

Testimonials can be online reviews or commercial-length videos that you produce with customers talking about their experiences. Written comments from surveys, focus groups, or interviews are other sources for testimonials. As long as customers give permission to use their comments, you can include them on your website or in testimonial campaigns.

Case studies are usually more in-depth videos or written content. These long-form testimonials show a customer’s pain points and how your company solved them in detail. Case studies and customer testimonials are effective because people are drawn to authentic stories. Prospects will relate to and believe others who look and sound like them, as opposed to a sales pitch from an inanimate company.

4. Send personalized emails

Successful marketing strategies do more than attract attention and generate leads. Growth marketing, in particular, is finding ways to leverage the entire shopper journey and personalize customer experiences. To get results, companies can’t stop at lead conversions. Businesses need to engage existing customers and give them reasons to keep buying or upgrading to the next level of service.

Loyalty programs and rewards are typical tactics companies use to keep existing customers and get them to buy more. However, sending general email messages or showing general content in a mobile app to current customers may fail. It’s great to know that there’s a buy, get one, get one free offer on Iced Lattes. However, singles may find this message unmusical. Who will you share the second drink with? Two coffees at a time may have little use in this consumer segment.

You can avoid these potential glitches by leveraging customer data. Send personalized emails to your different audience segments, taking into account their unique lifestyle and purchasing behavior. Personalization includes promotions that are more likely to appeal to specific consumers. Test an offer on larger versions of the lattes you’ve often bought in the past. They could also offer bonus points for buying their favorites three times a week instead of once.

get results

More than ever, marketing leaders and teams are under pressure to get results. While traditional strategies can work, they’re typically not enough to drive long-term revenue growth. Marketing strategies such as the use of influencers and personalized emails expand the potential of traditional messaging. These strategies can improve results and ROI on the marketing budget by focusing on the customer’s voice.