How to Make Money on Pinterest
While many people think of Pinterest as an inspirational mood board, the platform goes beyond that. In fact, this search engine offers incredible opportunities for brands, businesses, and content creators — especially if you’re looking to monetize Pinterest.
That’s right: you can use Pinterest to drive traffic to your blog, make money online, and generate passive income.
Not sure where to start when it comes to making money on Pinterest? In this article, you’ll discover nine practical ways to make money on the Pinterest platform and how you can use your Pinterest account as a revenue-generating asset.
Ready to get started and learn how to make money on Pinterest? Let us guide you through everything you need to know.
9 ways to make money on Pinterest
The world is yours with a Pinterest business account! Once a home and outfit inspiration website, the platform is now a full-fledged business marketing tool packed with tools to make money on Pinterest.
Not sure where to start? Follow these nine handy tips, tricks, and strategies to make money on Pinterest.
1. Join the Pinterest Creator Rewards program
Want to monetize the content you share on Pinterest? Our first tip is all about turning your original content into a powerful way to make money on Pinterest.
Pinterest recently launched the Creator Program, which pays you to create original Idea Pins on the platform.
Currently being tested with US creators, this exciting program gives content creators the opportunity to make money on Pinterest.
Before applying to participate in the program, you must ensure that you meet the eligibility criteria:
• Be at least 18 years old
• Have a Pinterest Business account
• Use the Pinterest mobile app
• Legally resident and residing in the 50 United States or the Districts of Columbia
• Have a valid email address
• Post at least 3 Idea Pins in the last 30 days
• Have at least 250 pins
• Agree to the Creator Code
• Have at least 250 real followers on Pinterest
• Have 150 saves of your published Pins in the last 30 days
Want to apply to the Pinterest Creator Program and get paid for your original content? Here’s how to apply and make money on Pinterest.
2. Become an affiliate marketer
Affiliate marketing is a powerful way to make money on social media sites like Pinterest.
Affiliate links allow you to turn your original content into a way to make money on Pinterest.
To start affiliate marketing, you need to join an affiliate program like ClickBank and become an affiliate marketer promoting specific products or services. In return, you receive a commission for every sale made through your unique links.
To become an affiliate marketer, follow these steps:
1. Sign in to ClickBank
2. Choose your niche
3. Find relevant products and services for your niche on ClickBank
4. Generate your unique affiliate link
5. Create pins and attach your affiliate links
3. Partnership with a brand
To make money on Pinterest, you don’t necessarily need a product (or even affiliate links to one!). In fact, your audience alone can be enough to make money on Pinterest.
Maybe you’ve gained a loyal, dedicated follower from fitness-obsessed moms or accomplished home cooks. If you have a solid following, you have something of value that other brands might be interested in.
By building relationships with brands, you can promote their products to your audience to make money on Pinterest. Some brands may simply pay you to create content about their business, while others may use affiliate links to help you reap the benefits of affiliate marketing.
4. Use product pins to sell products
If you have an ecommerce site, Pinterest product pins are a great way to drive traffic to your site.
Product Pins are one of the recently added features on Pinterest that allow you to add price, availability, and information about where and how to buy your product. The best part is that you can add your link to your product pin and Pinterest will take users straight to the site to make a purchase.
If you’re looking to make money from Pinterest, converting your Pinterest boards into online shopping stores is an easy way to increase your sales. By removing friction in the buying journey, you can increase your sales and even drive traffic to your ecommerce store.
5. Become a virtual assistant
Do you master Pinterest SEO, content creation or management? Then you can apply for virtual assistant jobs that require you to manage Pinterest accounts.
Some businesses see the potential to build an audience on Pinterest but don’t have the resources to run an account in-house. Offering your skills as a Pinterest Virtual Assistant can be a lucrative business venture and help you make money on Pinterest.
As a Pinterest virtual assistant, you can:
• Come up with ideas for content/pins
• Create pins
• Schedule Pins
• Manage ads
• Improve Pinterest SEO
• Analyze Pinterest account insights
6. Offer Pinterest-only campaigns
Offering an exclusive promo code for Pinterest users is another great way to use Pinterest to increase sales on your ecommerce store.
Because Pinners can stumble upon your Pin in their home feeds, promotions are quite successful and work great year-round. Also, delivering a limited-time coupon only available on Pinterest creates a sense of urgency, which can increase clicks and engagements on your account.
7. Reach a wider audience with a Pinterest ad campaign
Setting up a Pinterest Ads campaign is an effective way to increase awareness, drive traffic, and make money on Pinterest.
To better target Pinterest ads and target the right buyer audience for your brand or product, you can consider specific demographics, such as age and geography, as well as categories and hobbies.
Once you launch an ad in Pinterest Ads Manager, it appears in users’ home page feeds in relevant search results and looks almost like a regular Pin.
The best part is that you don’t have to create ads from scratch. You can select the existing pin that you added in the past.
8. Stop scrolling with video pins
Posting Video Pins is a great way to engage an audience, tell a story, demonstrate your product or service in action, and ultimately sell on Pinterest.
Video Pins play instantly on desktop, giving them a great opportunity to grab the attention of pinners.
If you currently publish videos on social media platforms like Instagram, TikTok, Facebook, and YouTube, you should consider repurposing. For example, you could cut some valuable or fascinating content from your existing YouTube videos.
Save time by scheduling your video Pins for free with Plann.
9. Use Story Pins to engage with your audience
Story Pins, with their tappable structure, allow content creators to create dynamic and visual stories, which is a great way to drive brand loyalty and increase sales.
Story Pins appear on mobile as a series of pages of images or videos that can be clicked through, similar to Instagram Stories.
Unlike Instagram Stories, however, Story Pins don’t expire after 24 hours, making them a more permanent way to engage with your audience.
Note: Story Pins are currently only available to a limited number of Pinterest creators, but may expand soon.
Summary: Make money on Pinterest
Pinterest offers a wide range of tools and features to help you make sales on the platform. The best part about making money from Pinterest is that there is a way for you to generate income whether you have a website or not.
And now that you know the nine ways to make money on Pinterest, it’s time to act on that information and start building your Pinterest profile. Don’t forget to create and plan your pins in advance with Plann for free.