How to Use the Internet to Generate New Leads
Today, the online world is a major source of revenue for most types of businesses, and all owners and marketing managers should leverage their social media and other forms of online content to get ahead.
Generating new leads can be one of the hardest parts of selling, but the internet can make it easier in a number of ways. Here’s how you can use the World Wide Web to your advantage.
Use sponsored posts
First of all, you can use sponsored posts on your social media pages. Sponsored or promoted content is sent to a very specific audience – with intricate details you choose.
You can control how much to spend and get more reach depending on how much money you pump into your promoted posts. You can even use a Facebook ad template to design the perfect post and get the most bang for your buck.
Create clickable content
Next, make sure your content—sponsored or otherwise—is actionable. In the world of social media, that means your posts need to be clickable to get your audience to shop online, sign up for email newsletters, or wherever you want them to be.
You can add swipe up links to Instagram stories and tag your products with the shopping features on both Instagram and Facebook.
Get your profile ready for sale
Your Instagram or Facebook business bio must also be functional and impactful. A business account with no information, no link, and no easy access to shop online is a waste of space.
Include a link to your website in your bio where it’s easily accessible and allow your audience to buy your feed through third-party apps and websites. If you have a physical store location, make sure you provide a GPS location as well as hours of operation.
Offer incentives
A good tip is to encourage your audience to stay connected with your content or even buy from you.
You can offer exclusive offers to users who sign up for email newsletters, or set up a giveaway for those who have made a specific purchase. This will encourage users not just to stay, but to actively engage, make purchases, and come back for more.
Look at your analytics
Finally, using analytics tools is important to your marketing strategy and can help you go further than you imagined.
Facebook and Instagram analytics can give you a clear view of what types of posts are working and what aren’t. They can help you figure out what led to clicks and even what led to an actual sale. You can even see trends in which times of the day and days of the week your page got the most engagement, so you can better plan your posts.
Final Thoughts
Overall, utilizing various functions and features of social media and the internet as a whole can help increase your business success tremendously. Focus on your sales strategy to generate new leads and let your accounts do the heavy lifting in 2022.