Joining in $29,810,000,000 Worth Celebrations, Biggest Rival of Michael Jordan Extends Support to Kyrie Irving’s International Venture

Shoe recommendations get a lot of attention from NBA players. Fans are very interested in the merchandising opportunities of their favorite stars. Because of this, sports companies are offering huge contracts to the stars of the league. After all, it helps companies ingratiate themselves with the basketball player’s fans. Since the landmark deal with Michael Jordan, shoe stores have become mutual investment opportunities. Possible cooperations between companies and players are also of great interest to the fans.

Recently, one of MJ’s closest rivals took to his Instagram to share information about a new footwear deal between a former Celtics player and a reputable Asian sports company.

Michael Jordan’s rival hails 2016 NBA champion’s move

After a difficult few seasons on and off the court, former LeBron James VP was left without a shoe sponsor. This was of particular concern as the former No. 1 pick is a much-touted talent and one of the bigger deals in the league. Finally his name was called again.

After surviving the dispute with Nike, Kyrie Irving faced an uncertain future when it came to his sneaker endorsement. At this crucial point, Irving took a bold step and signed with Chinese sportswear company Anta.

As if the move wasn’t surprising enough, a longtime rival of Michael Jordan’s decided to show his approval of the deal.

Pistons legend Isiah Thomas took to his Instagram to share a post uploaded by “kyriecenter.” His bond with Irving, while previously unknown, came into focus when he publicly shared Irving’s post about signing with Anta.

The post was full of media, but the collaboration clip that stood out the most was exactly what Zeke shared in his story.

The choice of Anta over other big brands in this segment demonstrated Irving’s willingness to embrace change and stand up for his principles. Even if that meant parting with larger companies. Eventually, his contract with Nike guaranteed him $11 million a year. However, his new deal with the company, valued at nearly $30 billion, is expected to erase the losses.

Kyrie Irving and his backlash with Nike

In an ideal world, Kyrie Irving would only be known for his stunning skills on the pitch. Unfortunately, his open nature on social and political issues has often drawn the spotlight on him.

The former NBA champion posted a movie link on a sensitive matter. This later led to Nike delaying the launch of the latest Kyrie editions.

Nike then ended the collaboration with the Cavaliers legend just before the contract expired in October 2022.

This association with Asian sports leaders opens up new opportunities for Irving. Interestingly, the Dallas Mavericks guard will also serve as the company’s “Chief Creative Officer.” Time will tell how he continues in his own way on and off the pitch. What do you think of the cooperation?

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