Marketing Doctor Announces Updates on Western MA $30K Small Business Advertising Campaign Contest

Pictured left is Janet Casey, Marketing Doctor, Founder and President of Betsy Frey, owner of Holyoke Sporting Goods.

NORTHAMPTON, MA, U.S., Aug. 22, 2022 / — Marketing Doctor is pleased to announce important news about the winner of the 2021 $30,000 Small Business Advertising Campaign Contest. Holyoke Sporting Goods has now received:

● A redesigned logo
● A new website strategy and website redesign
● A $52,500 omnichannel advertising campaign at no cost to them and
● Campaign results to date, which include a Facebook click-through rate of 81% above the industry benchmark and a YouTube view rate of 66% above the industry benchmark.

Holyoke Sporting Goods, a local sporting goods retailer, entered Marketing Doctor Small Business’s Summer 2021 $30K Promotional Campaign Contest. WGGB, iHeart and Stand Out Truck, and is now valued at $52,500 as a result of the agency’s media buying tactics as well as the continued support of our partners. Since announcing the winner in October 2021, Marketing Doctor has carefully analyzed the business needs of the retail store, created a bespoke and creative advertising plan and designed a new vibrant logo and modernized website,

For several months, the campaign has included several television and radio spots. Digital marketing campaigns included the theme “However You Choose Your Sweat: SWISH, SWING, SWIM, SWAG” which addressed Holyoke Sporting Goods business goals.

The new website showcases Holyoke Sporting Goods, its product line, its commitment to the local community, its 94 year history and its pride and passion for the surrounding region. It offers a clean design, easy navigation on mobile, tablet, and desktop, and helpful images for product presentation.

The collaboration between Marketing Doctor and Holyoke Sporting Goods will continue throughout the summer and will conclude in the fall with promotions for local schools and sports teams.

This competition, offered by Marketing Doctor, came at a time when many small businesses were working to recover from the pandemic. The Founder and President of Marketing, Dr. Janet Casey recognized this need and knew she could make a difference for a local small business. So she created the competition to give something back to her community. Based on her personal experience and her successful growth and achievements in her own business, Casey wanted to share her company’s expertise and talent by sharing her success.

“I am pleased to report that the campaign value is now over $52,500 thanks to generous additional donations from our local media partners! It has been an absolute pleasure working with Betsy to promote this special local business,” said Casey.

“I’m so grateful this has given my business the boost I needed post COVID because we’ve been down for quite a while. It was really lonely here; no sport was practiced. I will always be grateful,” said Betsy Frey, owner of Holyoke Sporting Goods. “I know the commercial is working. Several clients have told me they’ve seen it and these are new people. I’m really amazed at the work the Marketing Doctor crew has done.”

Holyoke Sporting Goods is a supplier of bespoke goods to local teams, schools, organizations and businesses. They also sell a variety of sporting goods, equipment and clothing from well-known brands at competitive prices.

Marketing Doctor, a media planning and media buying agency, is ranked in the top 2% of advertising agencies by Facebook and Google. Your team consistently outperforms other agencies’ metrics by 100-400%. The agency was recognized by Ad Age as Best Place to Work, USA for 2022 and ranked #10 in the category for companies with 200 or fewer employees in the country and an Inc.5000 Fastest Growing Company in America for the past four years. Marketing Doctor specializes in regional, state and federal marketing, working in healthcare, economic development, retail/e-commerce and more.

Campaign progress for Holyoke Sporting Goods will be documented on the Marketing Doctor Blog. For more information about the Marketing Doctor, please contact Dawn Heideman at Marketing Doctor, [email protected] or 413-415-1076.

Marketing Doctor, Inc. is a data-driven media planning and media buying agency in Northampton, MA known for industry-leading cost efficiencies, including value and granular targeting. Using their client’s goals and budgets, they design and execute omnichannel media plans that exceed expectations and achieve record-breaking results nationally and globally. High profile national awards received by Marketing Doctor include: Inc. 5000 Fastest Growing Private Companies in America – 2019 (#2702), 2020 (#1452), 2021 (#1063); 2022(1643), Ad Age, Best Places to Work – 2021, 2022. President and Founder Janet Casey was recently recognized by Adweek as Women Trailblazers (awarded to 35 in the US) 2021 and Entrepreneur of the Year – 2021 was recognized by the Women Presidents Organization 2022, Fastest Growing Women-Owned/Led Companies #20 Globally and 2022 Women 2 Watch, #9 Fastest Growing WPO Members from around the world. Casey has also received the Qualifying Candidate for Board Members, CDI.D, award from Corporate Directors International LLC, CDI. Visit for more information.


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