MBC Media Solutions and Saudi Sports Company renew partnership
MBC Media Solutions (MMS), the commercial arm of MBC Group, announced the extension of its partnership with the Saudi Sports Company (SSC) TV and digital channel network for the next three years. This is the second year in a row that MMS has positioned itself as the sole representative for all advertising on SSC content.
The announcement comes after a successful year between the two, in which MMS applied its expertise in both digital and broadcast marketing and advertising to bring SSC brands’ sports content to the market, which is part of some of the most watched sports want to be in the kingdom.
SSC, which broadcasts the best sports competitions in Saudi Arabia along with the world’s most popular leagues and sports, will broadcast across a range of channels that will remain accessible via both GoBox and Shahid subscription services.
At the top of the sports catalog is football, the most watched sport in the kingdom, with some games reaching 52 percent of viewers and 40 percent of Saudi households. Households that watched these games completed 80 percent of the entire game.
SSC has the exclusive rights to broadcast the upcoming Prince Mohammad bin Salman Pro League, including the King Cup and the Saudi Super Cup, as well as regional/international tournaments, such as the AFC Asian Cup 2023, to be played in China, and the AFC among others Champions League.
SSC will also broadcast premier non-football sporting events such as the American National Football League (NFL), Formula 1, World Rally Championship (WRC) and local basketball, handball and volleyball leagues. The agreement will give brands access to all of these sporting events, where audiences flock and stay loyal to the games and leagues, with some achieving a 79 percent completion rate. You also have access to many other benefits through the suite of innovative solutions that MMS offers around the content, where possible within the content and across all devices and transmission systems.
This is vital for brands as being part of the Kingdom’s sport sector is in line with the 2030 Vision, which emphasizes that the sport and entertainment sector plays a central role in the Kingdom’s transformation strategy.
“The renewal of the partnership between MMS and SSC is a testament to the fruitful inaugural year we have shared. As part of this partnership, MMS will once again offer brands great opportunities to participate in leading and high-profile sporting events in the Kingdom and across the region through its range of innovative and state-of-the-art solutions,” said MMS CEO, Ahmed Al-Sahhaf.
Fahad Al Ahmad, COO of SSC added: “We look forward to more successful years with MMS. This partnership will create exceptional opportunities for media companies and others to be part of the thriving sport sector in the Kingdom,” he concluded.