Rising sports stars urged to apply for sponsorship scheme fronted by Olympians

Parks, Sports and Recreation

February 13, 2023

Colin Jackson sports champion

Aspiring athletes in West Northamptonshire are given the chance to become ‘Sporting Champions’ and receive much-needed support through a program to nurture sporting talent.

Everyone Active’s Sporting Champions programme, now in its seventh year, has helped thousands of athletes achieve their sporting potential by granting free access to Everyone Active’s over 200 leisure facilities across the country, including the Daventry Leisure Centre and the Moulton Leisure Centre.

Aspiring athletes can apply Monday, February 13 through Monday, March 13 by visiting the Everyone Active Sporting Champions website.

The program’s impressive lineup of decorated Olympians and Paralympians includes Lutalo Muhammad, Jennifer and Jessica Gadirova, Richard Kilty, Lauren Steadman, Kadeena Cox and local athlete Maisie Summers-Newton*, who continue to provide athletes with her expertise, mentoring and support will be included in the program this year. Maisie is a two-time Paralympic Champion who swims at Moulton Leisure Centre.

Sporting Champions also get free, unlimited access to the Everyone on Demand app, which gives them 500,000+ home workouts from leading fitness brands including WithU, Flex and Les Mills on Demand.

Olympic silver medalist Colin Jackson will remain in his role as Sporting Champions Ambassador, working with the program’s elite athletes to make the sport more accessible in local communities.

Alongside some of Team GB’s top talent, he will play a key role in providing individual and group mentoring sessions throughout the year.

Colin said: “I am proud to be involved with a program that is so dedicated to supporting sporting talent from the grassroots.

“I’ve seen the Sporting Champions program grow over the years and I’m really excited to continue working with a panel of truly talented elite athletes to mentor and support the next generation.

“The Sporting Champions program has helped thousands of aspiring athletes achieve their sporting dreams and I can’t wait to see what this year’s intake will achieve.”

Over the past seven years, Sporting Champions has invested more than £1million in athletes on the programme.

Jamie Brightwell, Contract Manager of Everyone Active, said: “We are delighted to be able to support rising sports stars from West Northamptonshire on their journey to success.

“As a leisure provider working with West Northamptonshire Council, we think it is important to serve all parts of the community.

“The Sporting Champions program has already supported a large number of athletes and I am proud that we will continue to do so in 2023.

“We hope to continue to make a real difference in the success of our athletes and look forward to what this year will bring.”

Councilor Adam Brown, WNC Vice-Chair and Cabinet Member for Housing, Culture and Leisure, said: “We are delighted to be working with our partners at Everyone Active to support this initiative which aims to uncover the next sporting stars in West Northamptonshire.


“As a council, we want to do everything in our power to inspire people to lead more active and healthier lifestyles and to encourage athletic success.”

Applicants should visit www.easportingchampions.com to complete the online application form which will be available Monday 13th February to Monday 13th March.

To learn more about the Everyone Active Sporting Champions program, visit www.easportingchampions.com.

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