Skateboarding Promoter Bad Monster Launches the Latest Visual Identity of the Brand
NEW YORK, NY / ACCESSWIRE / March 8, 2023 / Founded in 2022, Bad Monster’s mission is to bring the spirit of skateboarding into everyday life. The brand not only focuses on the high quality of the products, but also on the humanistic concern of skateboarding from the perspective of art, technology and culture. A unique and exclusive identity picture is the first step required to start this adventure.
The skateboard market is dominated by brands from Canada, America and Australia, which made the brand’s desire to launch a distinctive Chinese brand with an eye-catching name and design all the more intriguing. As a result, the mission falls on the shoulders of Tong Wang, the designer of Bad Monster’s visual identity.
“I know I need to find a connection between the monster and the skateboard. I can’t just randomly pick a monster face and use it as a logo,” Wang explains. “Monster is a very attention-grabbing word, so it’s necessary to highlight the monster itself in the design.”
Wang was amazed when asked to create a visual identity for Bad Monster, a skateboard brand from China. On the surface, the brand name and product seemed incongruous. After an extensive investigation, Wang noticed the proliferation of screws on skateboards. On average there are four screws on each side of the board, with more screws being added for skateboards with more complicated designs. From this observation, Wang derived his original inspiration.
The arrangement of the screws on the skateboard reminded Wang of human eyes, with the smaller screws surrounded by larger ones resembling pupils. He used this connection to create a monster’s eye design based on the shape and structure of the screws. Wang also incorporated elements of balance into the design, reflecting the importance of maintaining balance in skateboarding.
Wang then provided the brand with several different color combinations. Both sides eventually settled on black and red, which are closely related to the theme of the monster and the positivity and energy of skateboarding.
The end result was super satisfying. Wang welcomes the opportunity to enrich the brand image and create an active and dynamic atmosphere for today’s young generation, which motivates them to always keep up with the latest trends.
As a minimalist artist, Wang’s creativity of minimalism lies in his practice of space, color, and form. He sees minimalism as a unique way to focus on the right path and avoid distractions when it comes to the goals he wants to achieve in design.
About the evil monster:
Based in Shanghai, Bad Monster is committed to cultivating the adventurous and fearless spirit of all skateboarding-related activities and aims to penetrate the skateboarding market. In order to better encourage the younger generation, Bad Monster has established an aesthetic, vibrant and motivating brand image.
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