Sky Sports Announces KFC Delivery as New Official Partner
Kentucky Fried Chicken (KFC) and Sky Media today announce a partnership that will see KFC Delivery become Sky Sports’ official delivery partner. The cross-platform partnership brokered by Mindshare builds on that of KFC Delivery Broadcast sponsorship of the World Cup and will evolve the brand’s existing creative (developed by Mother London) to feature voice-overs from some of Sky Sports’ most valuable commentators.
The partnership, which debuts on February 13, will run for 18 weeks across iconic sporting events including the Premier League, English Football League One, Women’s Super League, Scottish Professional Football League, The Ashes and Formula 1. It will show that KFC Delivery is a perfect fit for live sports fans, allowing them to enjoy their chicken delivered right to their door without missing any of the sporting action.
The idents show fans struggling to get their KFC takeaway home in time for the start of a sporting event and will be commented on from off by Sky Sports commentators Bill Leslie, Ebony Rainford-Brent, David Croft and Pien Meulensteen, who Announce KFC Delivery as Official Delivery Partner. The campaign will have wide reach and impact across Sky Sports’ multiple platforms, including Linear TV, SkyGo, SkySports.com, as well as the channel’s app and high-interest social channels (YouTube, Facebook and Instagram).
Aislinn Campbell, Senior Brand Manager at KFC UK&I, said: “We are delighted to build on the success of last year’s ITV sponsorship by teaming up with Sky Sports. With an impressive range of sporting events,
Sky Sports is the perfect way for us to bring KFC Delivery home to fans of all sports. We’ve revamped our ads with the voices of some Sky Sports legends to put KFC Delivery at the heart of the action, which we hope people will recognize and love.”
Sarah Jones, Director of Planning at Sky Media said: “We are thrilled to have KFC Delivery as our official delivery Become a Sky Sports partner and help spread the word about their new service among loyal sports fans. There is nothing quite like our audience’s passion for live sports and we’re thrilled that KFC Delivery is fueling that fandom in a contextually relevant way.”
Sam Grindey, Business Director at Mindshare said: “We are delighted to have played a role in bringing about the partnership between KFC Delivery and Sky Sports. This contextual partnership is a significant step for KFC’s delivery service and is in line with its long-term plan to make delivery relevant to as many occasions at home as possible.
Considering the variety of sports that Sky Sports offers, this collaboration represents a great opportunity.”