Suncorp, Netball Australia & Leo Burnett celebrate ‘all kinds of sporting success’
Suncorp has released the latest work for its Team Girls initiative as part of its Netball Australia partnership.
For Every Girl’s Endgame was developed in collaboration with Suncorp’s creative agency, Leo Burnett, with production by Good Oil Films, and the work celebrates the full spectrum of outcomes girls can achieve through sport—whether it’s a trophy, better health, or… Friendship .
As a lead partner of Netball Australia, Suncorp’s Team Girls initiative was launched in 2017 to tackle the alarming dropout rate among young women in team sports. Almost 50% of girls stop playing commercials by the age of 17.
The campaign highlights the life lessons and camaraderie that can be gained from team sports by following the life of a young netball player and her team on and off the court.
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“Following our 2021 campaign, The Drive, ‘For Every Girl’s Endgame’ builds on the brand’s commitment to Community Netball, Suncorp Super Netball and women’s sports. The film showcases so many things we all love about netball and team sports – the fun and friendship, the competition and camaraderie, and the power of the girls when they stand together, both on and off the court. We hope it inspires more of our youth to put on a bib and pick up a netball,” said Mim Haysom, Suncorp’s EGM brand and marketing.
“In team sports, everyone wins in different ways. By telling the story of a team that doesn’t top the table, we wanted to celebrate what keeps girls coming back – whether it’s the friendships they share, the memories they create, or the confidence they have they give them,” added Rosie Stone, Leo Burnett Australia Deputy Creative Director.
The campaign kicked off on Saturday, March 18, coinciding with the start of Fox and Kayo’s Suncorp Super Netball season. The campaign will be supported on broadcast TV, OOH, digital, print and social.
credits
Client: Suncorp
EGM Brand and Marketing: Mim Haysom
Head of Mass Brands and Sponsorships: Rapthi Thanapalasingam
Managing Director, Group Sponsorship: Jenny Hutchison
Sponsorship Lead: Lisa Rees
Creative Agency: Leo Burnett Australia
Executive Creative Director: Andy Fergusson
Associate Creative Directors: Rosie Stone, Stacey Karayannis & Michael Dawson
Lead Client Partner: Amanda Wheeler
Group Manager: Alex Barkworth
Managing Director: Lisa Dickinson-Fox
Social and Content Lead: Irnin Khan
Content Manager: Nick Savvas
Chief Strategy Officer: Catherine King
Senior Strategy Directors: Abigail Dubin-Rhodin & Dhivia Pillai
Concept Designer: Tiffany Wilson
Project, documentary and film production
Production company: Good Oil
Director: Renee Mao
Producer: Claire Richards
Executive Producer: Sam Long
Cameraman: Tyson Perkins
Art Dir: Sal Boucher
Editor: Lily Davis (2nd Editor Grace O’Connell), The Editors
Post Producer: Rita Gagliardi, The Editors
Music/Composer: Elliot Wheeler, Turning Studios
Music Co. Producer: Carla de Menezes Ribeiro
Audio house: Bang Bang Studios
Sound Designer: Sam Hopgood
Production Supervision: Hogarth
Store Manager: Ed Oakden
Production Coordinator: Chelsea Higgs
Second unit director and editor: Alan Harca
Executive Producer: Tania Templeton
Media agency: OMD
Head of Strategy: Lisa Leach
Managing Director: Anna Higgins
Director – Sporting Partnerships: Nick Hurley
Manager – Sport Partnerships: Naej Blanchard-Dunn
Assistance – Sport Partnerships: Cameron Meisels
Account Manager: Chelsea Jarrett
Account Manager: Anthea Tang
Commercial Director: Stef Drazic