Super Bowl 57 commercials schedule: Complete list of ads by quarter in 2023
The Super Bowl is the only event on television where people actually expect the commercials.
This is when companies really start showing the highest quality ads. Some that tug at hearts, some that make for a good laugh, and others that are just solid all around.
Viewers will be surprised when they first see the commercials on TV, but Fox has set a strict schedule for placing the commercials during the big game. Part of this schedule, at least quarterly, has already been published, according to the Sports Business Journal.
If you want to avoid spoilers for when to expect commercials during the Super Bowl, look no further than here. But if you want to be prepared for when each commercial airs, here’s everything you need to know about the order at this year’s Super Bowl, including the schedule, released teasers, and full-length commercials.
MORE: Watch Super Bowl 57 Live With fuboTV (Free Trial)
Super Bowl promotional schedule 2023
first quarter
| advertiser | time (seconds) |
|---|---|
| DraftKings | 30 |
| e-commerce | 30 |
| Rakuten | 30 |
| Remy Cointreau (Remy Martin) | 60 |
- Remy Cointreau (Remy Martin)
second quarter
| advertiser | time (seconds) |
|---|---|
| Avocados from Mexico | 30 |
| Dexcom | 30 |
| Frito-Lay (Doritos) | 60 |
| General Motors | 60 |
| 90 | |
| Kellogg (Pringles) | 30 |
| Mars Wrigley (M&M’s) | 30 |
| P&G (flat) | 45 |
| Stellantis (Jeep) | 60 |
| Over | 60 |
| WeatherTech | 30 |
Third quarter
| advertiser | time (seconds) |
|---|---|
| Diageo (Crown Queen) | 60 |
| fan duel | open |
| Hormel (planters) | 30 |
| kia | 60 |
| Unilever (Hellmanns) | 30 |
| working day | 60 |
fourth quarter
| advertiser | time (seconds) |
|---|---|
| Booking.com | 30 |
| Servant Christian Foundation (He Gets Us) | 60 |
| skechers | 30 |
| Stellantis (Aries) | 60 |
| T Mobile | 60 |
open
| advertiser | time (seconds) |
|---|---|
| AB InBev (Bud Light) | 60 |
| AB InBev (Busch Light) | 30 |
| AB InBev (Michelob Ultra) | 30 |
| AB InBev (Michelob Ultra) | 60 |
| Amazon Prime Video (“Air”) | open |
| immersion | open |
| Frito-Lay (PopCorners) | 30 |
| Heineken (Heineken 0.0) | 30 |
| Intuit (Turbo Tax) | open |
| boundary break | 30 |
| Molson Coors (Miller Lite & Coors Light) | 30 |
| NFL | 90 |
| NFL | 30 |
| Outstanding (“Scream VI”) | open |
| Outstanding+ | 30 |
| peacock (“poker face”) | 30 |
| PepsiCo (Pepsi without sugar) | 30 |
| PepsiCo (Pepsi without sugar) | 30 |
| Servant Christian Foundation (He Gets Us) | 30 |
| Place | 30 |
| Universal (“Fast X”) | open |
| Warner Bros. Discovery (“The Flash”) | open |
- AB InBev (Michelob Ultra)
- Amazon Prime Video (“Air”)
- Molson Coors (Miller Lite & Coors Light)
- PepsiCo (Pepsi without sugar)
How much will Super Bowl commercials cost in 2023?
The Super Bowl is the most-watched event on television each year. Last year it averaged 112.3 million viewers. So putting your product in front of all these eyes costs quite a bit of money.
Front Office Sports reported that the cost of 30 seconds of advertising time on Fox will be $7 million in 2023. During a Super Bowl, there can typically be around 50 minutes’ worth of advertising, meaning Fox could generate $700 million from ads alone.