Super Bowl commercial cost in 2023: How much money is an ad for Super Bowl 57?
Most sporting events feature commercials with catchy jingles about Whoppers and Albert Einstein wondering why his network went down. But companies up the ante when it comes to the Super Bowl.
That will be the case again in Super Bowl 57 between the Eagles and Chiefs. Every year in the most-watched show of the year, companies line up to put together their best TV commercials for a massive audience. And for many viewers, the ads are a major reason people watch the game.
Putting the commercial together is costly enough, but the price required to get the finished product in front of all those eyes is always expensive as networks charge a high price for these companies to air advertisements during the big game.
MORE: Watch Super Bowl 57 Live With fuboTV (Free Trial)
How much does it cost? Here’s the price of a Super Bowl commercial in 2023.
How much will Super Bowl commercials cost in 2023?
Front Office Sports reported that in 2023, Fox set the cost of a 30-second ad at $7 million. The price of the commercials marks the most expensive Super Bowl commercials of all time.
When Fox last hosted a Super Bowl, which was in 2020, the cost of a commercial was $5.6 million. Advertisers hoping for a spot in the big game will see a 25 percent increase from this game.
How much did a Super Bowl commercial cost in 2022?
This is the second year in a row that the cost of a Super Bowl commercial has increased by 20 percent or more. According to NBC Los Angeles, it cost companies $6.5 million for a 30-second ad during NBC’s airing.
It was a dramatic increase from the cost of $5.5 million in 2021 and $5.6 million in 2020. Between 2017 and 2021, the cost of an ad was in the $5 million range.
How Long Do Super Bowl Commercials Run?
Companies tend to pay for a 30-second Super Bowl commercial. There are some companies that pay to make the commercial last longer, up to 45 seconds or a minute, while others keep it a little shorter at just 15 seconds.
One company likely to have some lengthy commercials is Anheuser-Busch, which reportedly spent 3.5 times more on ads to have three minutes’ worth of commercials, according to Front Office Sports.
MORE: Super Bowl commercial 2023: Watch the best pre-game commercials
How many commercials are there in a Super Bowl?
Part of what makes the Super Bowl such a lucrative broadcast opportunity for a network is the number of commercials that can fit in the window. According to Statista, the Super Bowl can have between 80 and 100 commercials, with 70 of those being aired in 2020.
Statista reports an average of 50 minutes of advertising. For networks, that would mean 30-second ads worth $700 million.
First promotional expenses for the Super Bowl
The first Super Bowl was broadcast on CBS and NBC in 1967. It was the only year that the big game was broadcast by two different networks. Ads sold on NBC cost $37,500, according to SuperBowl-ads.com, while those on CBS cost $45,500.
There were 24,430,000 viewers of the NBC show and 26,750,000 of the CBS show, for an average of $651.47 per view on NBC and $587.91 per view on CBS.
History of Super Bowl Commercial Awards
| Year | Price for 30 second ad |
|---|---|
| 1967 | $37,500 (NBC)/$42,500 (CBS) |
| 1968 | $54,500 |
| 1969 | $55,000 |
| 1970 | $78,200 |
| 1971 | $72,500 |
| 1972 | $86,100 |
| 1973 | $88,100 |
| 1974 | $103,500 |
| 1975 | $107,000 |
| 1976 | $110,000 |
| 1977 | $125,000 |
| 1978 | $162,300 |
| 1979 | $185,000 |
| 1980 | $222,000 |
| 1981 | $275,000 |
| 1982 | $324,300 |
| 1983 | $400,000 |
| 1984 | $368,200 |
| 1985 | $525,000 |
| 1986 | $550,000 |
| 1987 | $600,000 |
| 1988 | $645,500 |
| 1989 | $675,500 |
| 1990 | $700,400 |
| 1991 | $800,000 |
| 1992 | $850,000 |
| 1993 | $850,000 |
| 1994 | $900,000 |
| 1995 | $1,150,000 |
| 1996 | $1,085,000 |
| 1997 | $1,200,000 |
| 1998 | $1,291,100 |
| 1999 | $1,600,000 |
| 2000 | $2,100,000 |
| 2001 | $2,200,000 |
| 2002 | $2,200,000 |
| 2003 | $2,200,000 |
| 2004 | $2,302,200 |
| 2005 | $2,400,000 |
| 2006 | $2,500,000 |
| 2007 | $2,385,365 |
| 2008 | $2,699,963 |
| 2009 | $2,999,960 |
| 2010 | $2,954,010 |
| 2011 | $3,100,000 |
| 2012 | $3,500,000 |
| 2013 | $3,800,000 |
| 2014 | $4,000,000 |
| 2015 | $4,250,000 |
| 2016 | $4,500,000 |
| 2017 | $5,000,000 |
| 2018 | $5,200,000 |
| 2019 | $5,300,000 |
| 2020 | $5,600,000 |
| 2021 | $5,500,000 |
| 2022 | $6,500,000 |
Source: SuperBowl-ads.com (Nielsen Media Research)