The Super Mario Bros. Movie’s Latest Commercial Is an Ad for Super Mario Bros. Plumbing
The latest bit of marketing for The Super Mario Bros. Movie is extra special as it’s not only a promotion for Super Mario Bros. Plumbing, but also a homage to the classic intro song from The Super Mario Bros. Super Show! Live Action Series.
The commercial you can see below is just part of the Super Mario Bros. Plumbing marketing tool. First up is the ad itself, which you can see below, and it’s a cheap but wonderful ad starring Mario and Luigi and an actress clearly reading her lines from some sort of teleprompter.
At the bottom of the ad, people are encouraged to call or text 929-55-MARIO (929-556-2746) or visit smbplumbing.com to learn more.
If you call the number like I did, you’ll be greeted with a message recorded by Luigi from Charlie Day for Super Mario Bros. Plumbing. You can call it yourself or hear the ad in the tweet embedded below, and it ends with the tagline, “At Super Mario Bros. Plumbing, we don’t say ‘let’s wait,’ we say ‘let’sa- go!'”
The team behind Super Mario Bros. Plumbing really thought of everything as the number is even from New York and Luigi makes a reference to Luigi’s Mansion.
That’s what happens when you call the Super Mario Bros. plumber number out of the hilarious @supermariomovie Ad – You receive an incredible message recorded by Luigi from Charlie Day.
Oh, and you can now call/text it yourself at 929-55-MARIO (62746) or visit https://t.co/kiYQDrcuns. pic.twitter.com/WtOhLhgp7x
— Adam Bankhurst (@AdamBankhurst) February 12, 2023
As mentioned, you can also text the number and receive a message asking you to sign up for “exclusive updates, service offers, and more.”
“Thank you for your interest in Super Mario Bros. Plumbing! We are a family business providing white glove plumbing services to Brooklyn and Queens,” the text reads.
Last but not least, the smbplumbing.com website is full of Easter eggs and fun things to discover, including a raving testimonial from BrosMom and a job posting for an accountant who can keep track of all the coins the brothers will collect.
The Super Mario Bros. movie is slated to hit theaters on April 7, 2023. For more information, check out the latest posters and the latest trailer featuring Seth Rogen’s Donkey Kong and Cat Mario.
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Adam Bankhurst is a news writer for IGN. You can follow him on Twitter @AdamBankhurst and further Pull out.