Visit Victoria ties up with Rishabh Pant ahead of ICC T20 World Cup

With the ICC T20 World Cup just around the corner, Australia’s Visit Victoria has teamed up with cricketer Rishabh Pant to announce the Melbourne Moments competition campaign for the upcoming World Cup. The Australian state of Victoria, which is on the roadshow for its Visit Victoria program, also had MasterChef Australia 2022 runner-up Sarah Todd as part of its show.

In October, Melbourne will host two major matches of the ICC Men’s T20 Cricket World Cup at the legendary Melbourne Cricket Ground (MCG) – the India v Pakistan match on 23 October and the final on 13 November. Visit Victoria CEO Brendan McClements said: “Our strategy is to get people from around the world back to Australia and Victoria in particular as quickly as possible and we use sporting events to encourage people to travel. For the month of June, India was an outstanding performer in terms of visits to Victoria,” he said.

Melbourne is widely known as the sporting capital of Australia. “We have sold approximately 5.5 million tickets for sporting events that have taken place since the beginning of the year. These include tennis, Formula 1, boxing and football with two Manchester United games. These things are significant and they stand out and make us a very demanding sports market,” he added.

In December 2019 calendar year, Victoria received 1.78,000 visitors with a 47.3% market share, making Victoria the most popular Australian state outside of India, he said. As visitors return to the Australian coast this year, they are confident they will see a strong recovery in visitor numbers. It was also recently announced that the 2026 Commonwealth Games will be held in Victoria.

Indian cricketer Rishabh Pant said: “The MCG is a historic venue where some of the best cricket matches to date have been played by legends of the game. Emotions are always high when you play there and even more so during the World Cup. It’s a place I, as a cricketer, always look forward to playing.”

Sarah Todd said; “Melbourne is at the heart of Australia’s food culture. It’s all about promoting local products and adding your own creativity to them to bring out clean, elegant flavors. It’s a perfect representation of my own cooking style and I’m glad it’s been so well received here in India.” As people travel to discover new countries and cultures, post-pandemic travel has created a new breed of traveler who Craving for uniqueness Shae Keenan, Visit Victoria’s chief marketing officer, said people are approaching travel with renewed enthusiasm in the wake of the pandemic.

India’s outbound tourism market is expected to reach $9 billion by 2025, according to a government-released report titled Outbound Travel & Tourism International. An estimated 25 million Indians traveled abroad in 2017. India has 28 million passport holders who are prospective travelers. Europe accounts for about 20% of all Indian outbound flights.

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