Beyoncé teases latest Ivy Park collection with Instagram post

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From Hanna Sudwick

Updated: February 8, 2023 | 2.30

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Beyoncé is “Crazy in Love” with her latest Adidas x Ivy Park Drop.

The Grammy winner teased the new designs in an Instagram post on Tuesday, calling it her “favourite drop yet.”

As her own best advertisement, she paired the collection’s light blue cargo pants with a matching jacket and sports bra.

The line, dubbed Park Trail, will be available in sizes from XXXS to XXXXL and prices from $30 to $600 on February 9 on Adidas.com and the next day in select stores.

The drop includes a selection of outdoor-ready styles with many of Ivy Park’s signature pops of color – in addition to a variety of camo-printed pieces.

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The collection isn’t just for the trail or preparing for “Run the World,” but “celebrates both the great outdoors and an urban adventure,” according to the brand.

In true Ivy Park fashion, Beyoncé’s lively post follows a star-studded campaign featuring famous faces like Ice Spice and Offset (whose son Kody Cephus modeled a matching look from the brand’s kids’ line).

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While Park Trail’s decline comes amid The Wall Street Journal’s report that the brand’s sales were down 50% over the past year, it’s certainly been a busy month for the Ivy Park founder’s music.

The new collection follows both her historic Grammys win and the announcement of the “Renaissance” world tour.

Her latest post was inundated with comments from fans saving up for tour tickets, with one writing, “Sis I was fighting for my life for VIP spots 24 hours ago… but I’ll check it out.”

‘I’ll talk to Tim about squeezing some extra money out of the house’s equity. Or maybe we can go ahead and sell it… Shouldn’t be a problem,” quipped another.

The star has certainly given fans plenty of styles to splurge on over the years, with previous Ivy Park drops ranging from neon swimwear to a rodeo-themed collection.