Key issues in global sport assessed in new book from leading sport management educators

A newly published paper by Hans Westerbeek, Professor of International Sport Business and Director of PASI (Physical Activity & Sport Insights) at Victoria University, and Adam Karg, Associate Professor and Director of the Sport Innovation Research Group at Swinburne University, examines the key ones Influences on the development and commercialization of the global sports industry.

Publisher: Routledge, International Sports Business: Current Issues, Future Directionsprovides a timely and forward-looking overview of the global esports industry, presenting the key issues, trends and critical issues that will influence decision-making and strategy in the esports business over the coming decade and beyond.

Against the background of globalization, disruption and social change, the authors. The book examines topics such as governance, the societal role of sport, value chains and innovation, the increasing importance of data, digital technology and leadership.

Featuring cutting-edge case studies, commentary, best practice examples and interviews with leading sports business professionals, each chapter encourages the reader to reflect on the factors that determine success in international sports business. The book also looks ahead, outlining potential scenarios for the future of sport – scenarios based on the most likely global geopolitical, demographic, technological and economic trends to materialize over the coming decades.

Professor Westerbeek and Associate Professor Karg are truly thought provoking with their critical analysis of today’s sports industry and disruptively realistic about their future thinking. As their views are backed up by research, the findings are intended to stimulate debate and discussion. The book therefore provides a great platform for university students and can serve as an indispensable guide for the future of sports entrepreneurs and policy makers.

Presenting the 242-page publication in a note to colleagues and industry contacts, Professor Westerbeek said: “On behalf of my co-author Adam Karg, I am very pleased to announce the publication of International Sports Business: Current Issues, Future Directions. It took a long time, and as COVID hit, another trip postponed, but in the end we made it!”

Hans Westerbeck is Professor of International Sport Business, Head of the Sport Business Insights Group and Director of PASI (Physical Activity & Sport Insights) at Victoria University in Melbourne.

He also holds professorships in Brussels, Beijing and Madrid.

He is a member of various advisory bodies including the Dutch Sports Council (NLsportraad) and Sportscloud International and has worked as an international consultant for a number of professional sports organisations; international, national and state sports federations as well as local and state governments in several countries.

He has published numerous publications in the field of sports business and sports management and is a frequent media commentator.

He writes a sports business intelligence blog at

Adam Karg is Associate Professor and Director of the Sport Innovation Research Group at Swinburne University in Melbourne.

He is also President of the Sport Management Association of Australia and New Zealand (SMAANZ). Associate Professor Karg is involved in a range of consulting, research projects and consulting roles with national and state sports organizations and governing bodies, charities, sports technology startups and professional sports clubs in Australia and overseas. His research focuses on sports fan equity and services for season ticket holders and members in relation to satisfaction, engagement and loyalty. He also conducts research in the areas of consumer behavior, sponsorship, branding, media consumption and innovation in sport.

Click here to get more information International Sports Business: Current Issues, Future Directions.

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