Which NBA players have Jordan Brand shoe contracts? Zion Williamson, Luka Doncic lead star studded roster
Getting drafted into the NBA is one thing, but making the league and also getting a shoe deal? This is the dream of many Hoopers around the world.
From the moment Jordan Brand was launched as a separate entity and sub-brand of Nike in 1997, the Jumpman has strived to sign the best hoopers in the world.
Beginning with Ray Allen, Derek Anderson, Eddie Jones, Vin Baker and Michael Finley, this group became known as Team Jordan’s Starting 5. This continued through to the generation that owned the brand from 2003 to 2017, including Carmelo Anthony, Chris Paul, Rip Hamilton and more.
MORE: Inside PJ Tucker’s rise to NBA sneaker king
Most of these guys are now either retired or at the end of their careers so the brand has once again turned to a new rising young group of stars who they hope will elevate Jordan Brand in the next decade.
However, that doesn’t mean some of the former boys are out of the picture.
Sporting News has updated you on which current players are with the brand today and which carry the special title of ‘Signature Athlete’.
Which NBA Players Have Jordan Brand Endorsements?
Among the current NBA players with active deals, 17 players are recommended by Jordan Brand.
| player | team |
| Bam Adebayo | intense heat |
| Carmelo Anthony | — |
| Paolo Banchero | Orlando magic |
| Mike Conley Jr. | Memphis Grizzlies |
| Luke Doncic | Dallas Mavericks |
| Bradley Beal | Washington Wizard |
| Andre Drummond | Chicago Bulls |
| Rui Hachimura | Washington Wizard |
| Victor Oladipo | intense heat |
| ChrisPaul | Phoenix Suns |
| Otto Porter Jr. | Toronto Raptors |
| Jayson Tatum | Boston Celtics |
| Moritz Wagner | Orlando magic |
| Kemba Walker | Detroit piston |
| Russell Westbrook | Los Angeles Lakers |
| Zion Williamson | Pelicans from New Orleans |
| Cody Zeller | Portland Trailblazer |
Which NBA Players Have a Jordan Brand Signature Shoe?
It’s one thing to have a deal with the Jordan brand and quite another to have your own signature shoe with the brand. Every player dreams of owning a signature shoe, but few are able to live that dream.
Of all the players in the Jumpman roster, only four players have their own signature sneaker, with Luka Doncic being the most recent addition. His signature shoe was released in late July.
| player | shoe |
| Luke Doncic | Jordan Luke 1 |
| ChrisPaul | CP3.13 |
| Russell Westbrook | Why not? Zer0.4 |
| Zion Williamson | Jordan Zion 2 |
The brand has been much more selective about who it gives signature shoes to in recent years.
Back in 2017, Jordan Brand discontinued the Carmelo Anthony signature line, with the M13 being the last model to hit the market.
Anthony is currently still with the brand but has worn various models of Jordan Brand’s flagship model over the past few seasons, including the Air Jordan 35 and 36.
He has been with Jordan Brand since he was drafted 3rd overall by the Nuggets in 2003. Incidentally, when Anthony signed with the brand in 2003, he was paid $3.5 million a year for six years, which at the time was the highest Michael Jordan had paid another hooper to run his brand.
Even Chris Paul’s signature line was affected, as the CP3.13 never received an official release for sale. Paul wore it in a few games with the Suns, but it never hit the shelves.
Westbrook of the Lakers is currently in the fourth iteration of his signature performance model, the Why Not?, and he also had a signature lifestyle sneaker with Jordan Brand in 2015 called the Westbrook 0.
Last December, Celtics’ Jayson Tatum told The Knuckleheads podcast (both hosts of this show, Quentin Richardson and Darius Miles, are also both former Jordan Brand boys) that he also has a signature shoe in the future.
“I can’t tell you all exactly when, but it’s on the way,” Tatum said.
Tatum is now also wearing various Player Exclusive (PE) colorways of the Air Jordan 36.
Some players who don’t have a signature boot may have a PE colorway of a specific retro model made for them. For example, the Wizards’ Rui Hachimura had recently released a Japanese-inspired Air Jordan 8 Retro.
With Jordan Brand transitioning to younger players who can carry the brand forward, it will be interesting to see how they capitalize on this year’s No. 1 overall winner, Paolo Banchero.